When owning a jewelry store, you’re always asking yourself, What are customers looking for in a Great Jewelry Store? What do customers want?

If you’re looking to buy jewelry, consider the reputation, support after the sale, warranties, and value.  Price doesn’t always reflect value. You are maybe purchasing a gift to celebrate a special event in someone's life, communicating your feelings or commitment to someone.  Some purchases require adjustments, knowing the person your gifting will be taken care of, is very important. 

If you are looking to restore or repair jewelry, in-house jewelry repair is important. Selecting an experienced jeweler trained in Gemology will ensure your gemstone doesn't become unnecessarily damaged.

If you have an idea for a custom-tailored piece of jewelry, the jeweler should have a history of designing and creating beautiful jewelry.  Jewelry designers can help you make the best decisions for durability and elegance. They give you options and customizations you may overlook.

Then other considerations like a good reputation, timely repair schedule, friendly and informed salespeople, security, warranty policies, and insurance for your jewelry when left to be redesigned or repaired. These are all weighty concerns in choosing a jewelry store.

A Case for Dupont Jewelers

For over 50 years, Dupont Jewelers has been selling jewelry in North Louisiana, so ask people about our reputation. I am fortunate to have a very special person working with me Kay Bolthouse.  Kay has been restoring, repairing, and designing jewelry for over 30 years.  She has worked with me for over 15 years. Kay is, without a doubt, one of the best in her field.  She is pleasant, smart, trustworthy, and very gifted. Everyone loves working with Kay. We both have gemology training and have over 30 years of experience designing jewelry.  No jewelry repairs are mailed out to people we don’t know.  Kay and I do all repairs in our store.  All jewelry is insured and secured in our safe at night while in our store. We have a free warranty that is part of every sale.  It’s a very simple warranty.  If your ring breaks or you lose a stone, we will replace or repair free of charge, until I am no longer in business. (some restrictions apply) If you purchase your ring from us, we professionally clean your ring as often as you like.  We will completely refinish your ring and re-apply rhodium, if necessary, once each year. When buying a ring from us, this is just the start of our relationship. My focus during the last few years has been designing engagement rings, bracelets, wedding bands, and pendants for customers.  Click on the catalog tab.The next time you're doing the jewelry thing, I hope you will think of us as a Great Jewelry Store.